The Jungle Book Interview

Jungle Book Marketing Powerpoint

Film Industry/ Disney Intro

What do film producers have to consider before making a film?

-Will it make a profit?
-Will it attract audiences?

Why we use media:
-Personal identification - Relate to the media
-Information - To learn (e.g. documentaries)
-Entertainment - What is liked
-Social interaction - Community

In audience, there is a shift from push media (Where producers push media at us and we receive and consume it) to pull media (Where we decide what we want to do with the media and access it in ways that suit us.)

People are now making and distributing their own videos much more - gone from a value chain (Products are made and distributed to audiences) to social network (complex systems where producers and consumers are mixed up.)
- By the 1st weekend of sales, you can tell how well the film is going to do.
- Making money from a film:
. Ticket sales/Cinema
.DVD's
.Merchandise
. Itunes/Online

Disney:
- Diversified multinational organisation.
- 2nd largest conglomerate (1st = Comcast)
- $150 billion business
- Networks (TV)
- Parks and resorts
- Studio entertainment
- Consumer products
- Interactive
- Vertically Integrated
- Horizontally integrated

 

Pre Production: Plan
Production: Shooting
Post production: editing
Marketing & distribution: Advertising
Exhibition: Cinema release
Exchange: Tv release


Conglomerate: Two or more companies engage in a Multi-industry company.

The big six:

-Timewarner
-Disney
-Universal
-Sony
-fox
-Paramount

Ownership: Different film companies owning each other and providing each other with money ideas for film & finance.

Vertical integration: When the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit.

Horizontal integration: When the production company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company.

Junle Book Group Essay on Production

Jungle book Marketing Interview Plan

Jungle book script

Interviewer: Jen

Camerawoman: Oakley

Interviewee: Niamh

(Play 20 secs or so of trailer)

Jen: “Hi I’m Jen today I’m with Niamh Deasy the producer of the new film ‘the jungle book’, thanks for joining me today.”

Niamh: “My pleasure”

Jen: “So, you’ve worked on many blockbuster films over the years which have all been majorly successful. How did you ensure the re-make of the Jungle book would be as successful as previous films like ironman?”

Niamh: “Well to start off, we knew we had to capture the essence of the original film in order to create the same magic Walt Disney managed to show in the classic. We wanted to create a more advanced version of the classic cartoon jungle book without ruining cast. Like any film, digital marketing also played a major part in the distribution and publicity of the film. This is what brought in the views which has led to an unbelievable success.”

Jen: “Yes, you mentioned how great the cast were and worked with amazing actors such as scarlet Johannsson and Idris Elba. How do you think they contributed to the marketing of the movie?”

Niamh: “Well obviously, these talented actors have massive individual fan bases which immediately attracts a more mature audience. We really wanted to emphasise that this re-invented film wasn’t just for children like it was in 1967. This range of ages allowed a broader distribution across the world.”

Jen: “Oh Such as the Hispanic audience?”

Niamh: “Yea exactly, we really had to focus on the Hispanic audience (chuckles). For some reason when one family member wants to see a film, three generations join them (both chuckles). Also, by using Univision personalities in telemundo, we advertised throughout the whole of Spain.”

Jen: “My teenage son came up to me showing a small clip of the teaser trailer from Twitter along with a poster, asking to go and see it. Was social media a big part the marketing the film?”  

Niamh: “As you probably know, social media is a huge platform when it comes to advertising, it’s a way of reaching out to everyone. By working with social media platforms you know such as Instagram, twitter and Facebook, we were able to constantly update the fans on the release of the film. Without this, we probably wouldn’t have been as successful.

Jen: “Yeah you guys do have a huge fan base. I know you also collaborated with companies like Kenzo and Airbnb.”

Niamh: “Yeah the fans loved that. To celebrate the worldwide release of such a massive production, we decided to design a limited edition collection inspired by the story’s classic characters.”

Jen: “Yeah I loved the colours in the tops, I bought one for my son. So as we know the trailer played a huge part in bringing in the views. How did you make sure the trailer captivated an audience?”

Niamh: “Well as I said before we really wanted to attract an audience of all ages, so we decided to add more tension within the trailer to show there will be more action and emotion. As you can see, or as I have seen people from ages of 10-50 have all bought tickets and you know loved the film. This is what we wanted to achieve.”

Jen: “That’s great. Well thank you so much for joining me today.

Niamh: “No it’s been great”.

Jen: “If you want to see more exclusive interviews from us or check out some behind the scene footage, subscribe and click on the link below.”

We watched a lot of examples of interviews to help us with our script.

Jungle Book Fact Sheet