Jungle book script
Interviewer: Jen
Camerawoman: Oakley
Interviewee: Niamh
(Play 20 secs or so of
trailer)
Jen: “Hi I’m Jen today I’m with Niamh
Deasy the producer of the new film ‘the jungle book’, thanks for joining me
today.”
Niamh: “My pleasure”
Jen: “So, you’ve worked on many
blockbuster films over the years which have all been majorly successful. How
did you ensure the re-make of the Jungle book would be as successful as previous
films like ironman?”
Niamh: “Well to start off, we knew we had to
capture the essence of the original film in order to create the same magic Walt
Disney managed to show in the classic. We wanted to create a more advanced
version of the classic cartoon jungle book without ruining cast. Like any film,
digital marketing also played a major part in the distribution and publicity of
the film. This is what brought in the views which has led to an unbelievable
success.”
Jen: “Yes, you mentioned how great the
cast were and worked with amazing actors such as scarlet Johannsson and Idris
Elba. How do you think they contributed to the marketing of the movie?”
Niamh: “Well obviously, these talented
actors have massive individual fan bases which immediately attracts a more
mature audience. We really wanted to emphasise that this re-invented film
wasn’t just for children like it was in 1967. This range of ages allowed a
broader distribution across the world.”
Jen: “Oh Such as the Hispanic audience?”
Niamh: “Yea exactly, we really had to focus
on the Hispanic audience (chuckles). For some reason when one family member
wants to see a film, three generations join them (both chuckles). Also, by
using Univision personalities in telemundo, we advertised throughout the whole
of Spain.”
Jen: “My teenage son came up to me showing
a small clip of the teaser trailer from Twitter along with a poster, asking to
go and see it. Was social media a big part the marketing the film?”
Niamh: “As you probably know, social media
is a huge platform when it comes to advertising, it’s a way of reaching out to
everyone. By working with social media platforms you know such as Instagram,
twitter and Facebook, we were able to constantly update the fans on the release
of the film. Without this, we probably wouldn’t have been as successful.
Jen: “Yeah you guys do have a huge fan
base. I know you also collaborated with companies
like Kenzo and Airbnb.”
Niamh: “Yeah
the fans loved that. To celebrate the worldwide
release of such a massive production, we decided to design a limited edition
collection inspired by the story’s classic characters.”
Jen: “Yeah I
loved the colours in the tops, I bought one for my son. So as we know the
trailer played a huge part in bringing in the views. How did you make sure the
trailer captivated an audience?”
Niamh: “Well as
I said before we really wanted to attract an audience of all ages, so we
decided to add more tension within the trailer to show there will be more
action and emotion. As you can see, or as I have seen people from ages of 10-50
have all bought tickets and you know loved the film. This is what we wanted to
achieve.”
Jen: “That’s
great. Well thank you so much for joining me today.
Niamh: “No it’s
been great”.
Jen: “If you
want to see more exclusive interviews from us or check out some behind the
scene footage, subscribe and click on the link below.”
We watched a lot of examples of interviews to help us with our script.
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