Curran and Seaton and industry theorists. They theorised the idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power. Also the idea that media concentration generally limits or inhibits variety, creativity and quality. Finally the idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.
Overall, if we had more of a variety of media companies, we'd have more of a variety of texts.
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